It’s 2025, and while I’m not exactly going for a full “new me” transformation, I’ve certainly got some serious goals for Wilcox Media this year. Last year, I had the privilege of achieving some amazing wins with my clients on social media, and this year, I want to take things to the next level and help even more small businesses thrive through various digital marketing channels.
One thing I’ve learned over the years working in marketing is the damage that comes from comparing your small business to those big brands. Larger companies have bigger budgets and entire teams of people dedicated to pushing their brand across every platform possible.
But here’s the good news: just because you don’t have the resources of a multinational corporation doesn’t mean you can’t get noticed. As a smaller business, you might have a more modest budget, but there are still plenty of ways to get your brand out there and in front of the right audience.
This year, my focus is on helping small businesses navigate the world of digital marketing and boost their visibility. I’ll be sharing an educational series across various platforms to show you how to grow your brand using different digital marketing channels.
After years of studying, gaining diplomas in Digital Marketing, SEO, Branding, and Content Creation, earning a Bachelor's degree, and becoming chartered, I can tell you there’s always something new to learn in this field. But the key to success is having the right, relevant information for your specific business needs.
So, keep an eye on the Wilcox Media socials — TikTok, Instagram, and Facebook — where you’ll soon be able to tune in for the new educational series. I’ll be sharing actionable tips and advice to help your brand grow. Stay tuned!
Social Media: @wilcoxmedia
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