Social media algorithms can be a real challenge, can’t they? As someone who manages social media for a living, I’ve spent countless hours researching strategies, optimising posting schedules, experimenting with different content types, selecting hashtags, and refining keywords.
There are times when all this hard work pays off, and you see a surge in views and engagement. But then, there are those other times. The times when everything seems to fall flat, leaving even the most experienced professionals feeling a bit deflated and questioning their skills.
One aspect that often gets overlooked in these discussions is the saturation of your niche. For instance, one company I manage has a niche that isn’t heavily saturated. Because of this, even people outside of the target audience tend to engage with the content. On the other hand, my own field—marketing—is incredibly saturated. The more saturated your niche, the greater the risk of your content getting lost among the millions of posts online.
It’s essential to stay positive and not let a temporary dip in views and engagement deter you from your goals. These ups and downs are part of the journey, and persistence is key. Keep pushing forward, refining your approach, and remember that even the best in the business face challenges with social media algorithms.
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